Indigenous. Primary. One-of-a-kind. There are lots of ways to say “original.” Believe us—we brainstormed. But somehow, “First Beef Sticks” and “Unconventional Beef Sticks” didn’t roll off the tongue. And honestly, there’s no better way to describe the authentic flavor of 100% grass-fed beef. So, we went with “Original Beef Sticks.” Because in beef as in life, sometimes less is more.